Modeled deployment · FMCG snacks
Crunchline Foods — coverage of
Crunchline is a modeled mid-size snack brand: strong in two districts, expanding across the state. Reps cover kirana and supermarket beats booking secondary orders; promoters run weekend sampling counters at high-footfall stores; three distributors fulfil everything.
The classic growth problem: coverage claims nobody can verify, sampling spend with no conversion data, and a distributor network whose stock is a month-end mystery. The mapping below shows Visaler deployed against exactly that.
| Visaler module | Configured for Crunchline |
|---|---|
| Salons | Kirana stores, supermarkets, school-canteen counters — category A/B/C/D by weekly volume |
| Beats & visits | Market beats with GPS-verified store calls; travel minutes expose unprofitable routes |
| Outcome picklists | Order booked / payment collected / shelf agreement signed / sampling booked / no-stock callback |
| Demos | Weekend sampling counters — promoters booked against the same no-double-booking calendar |
| Kit stock | Sampling kits in grams/packs: carried, consumed at the counter, remaining — per promoter |
| Barcode scans | Incoming batch capture on distributor receipt; expiry-date codes on shelf checks |
| Sales orders | Secondary orders booked at the store with MRP + scheme discount snapshots |
| Delivery notes | Distributor delivery with their invoice photo attached — mandatory |
| OTP portal | High-volume stores reorder directly; requests convert to orders without a rep visit |
| Incentives | Weekly collection thresholds, same-day order after sampling, new-outlet conversion |
"Sampling was our biggest unmeasured spend. Now every counter is a scheduled demo with consumed stock logged and an order linked when it converts — the report that ends the 'was it worth it' argument."
Modeled case study — a deployment scenario showing how the platform's modules map to this industry. Metrics are illustrative projections, not measured results.
We'll configure the outlet categories, sampling picklists and batch-scan flow for your catalog.